Limited to 10 charactersThis is an OK lunch bag. The best part of it is the personalization. I volunteer at my son's elementary school and the children there know me as my son's mom so I wanted to write my name as [his name]'s Mom, but there is a limit of 10 characters, and that would put me at 11. So I decided to have it personalized without the apostrophe. It is still OK, but not perfect. Whenever a child comments on it, I make a point of telling him or her that something is missing. They usually know what it is.
I like the fact that it is zippered at the top, so everything stays in place, but there are no pockets for lunch money or any other item. My little son's lunch box has a zippered pocket on the front, and an open one on the back. That would be a great addition for this one.
The color combination is very nice (teal for the body and chocolate brown for the handles), but it would be nice to have more colors to choose from.
The insulation is not very thick. I hope it will last.
Overall, it is an OK lunch bag, as I said at the beginning, but nothing extraordinary.