I purchased this item for my sister Marjeanne, for her Doberman Madeline, the hot pink really stands out against her black coat, most others just have room for the name and number, this one i had room to add their address as well. and the extra decorations of bones on it, makes it as unique as Maddy is. it was an early Easter gift, and when she recieved it, it was immediately put on her collar. I tell everyone i can about this company and how much i enjoy the products and prices, thankyou for allowing me to share this with others as well. Sincerely, a proud aunt!