I purchased this item for our uncaged bunny in case of an accidental escape from our home. I love that it is available in the heart shape, which adds a feminine touch for female pets. The lettering appears exactly as it did in the preview, is easy to read, and is of great quality. The price was reasonable, and delivery time was quick. Knowing your pet has identification on it puts an owner's mind at ease. I am pleased with this purchase and recommend to others.