Small/appears to be in 3 DThe item is small but that is OK. My Mother is 96 & in a nursing home. There is not much room for personal items. However small item equates small writing - I know I will need to read the personalized verse to her. The 2 flowers are embossed on the surface. You look through to the writing engraved on the back piece - gives almost a 3 D effect which I wasnt expecting. The writing is fairly bold though. Perhaps an older aged mother over 55 or so would enjoy the most. The scrolls used & flowers give it an old fashioned appearance. That being said - its a given anything that a daughter/son can add their own personalized words to would be a hit for a Mother. Not sure if I would recommend if just using the standard verses.