I love this id tag! The colors and designs are bright and cheerful. The name and address are easy to read. I have purchased tags from other vendors whose tags are engraved with letters so small that the information would be impossible to read if my pet was lost. This tag is extremely easy to read. My only suggestion would be to change the design of the ring which holds the tag to the collar. It is difficult to clamp completely closed. We actually lost our first personalization mall tag as a result of this. I would have given this tag 5 stars if the ring was better constructed.