I purchased this for a friend who recently lost her pet. I think she'll enjoy this remembrance on her Christmas tree every year. The ribbon on the ornament looked cheap, so I replaced it. The back of the ornament was completely white except for Personalizationmall.com written across the bottom third. I thought that was a little too much advertising. Also, the gift pouch contained an inscription "for all life's celebrations." That really didn't work for a memorial ornament. I will give this to my friend, but I would shop for a different company if a similar situation arises.