We all lose people - friends, loved ones and our beloved pets, (especially as we get older). I have given this heart to numerous people, including a whole family of 5 who lost their son/brother/husband recently. The one I just ordered was for my son. His dad passed away at age 57 and he would have turned 58 on August 28. My son is not emotional, but was so very touched by this heart. I will be ordering more in the future, as well as many other wonderful gifts PM has to offer!