I purchased this backpack around Christmas of 2016 and here we are going on Christmas of 2017 and it is STILL holding up strong. My daughter is now 2 years old and uses this backpack regularly for daycare. Each week we pack extra clothes for the week. Reviewers have commented how flimsy and small this bag is but for a toddler it certainly does the trick. We wash the bag once a week and pack it full. The straps albeit thin have held up. My daughter loves wearing it into the daycare every day.