CHEAPER THAN RETAIL STORES / HALLMARK I have actually purchased birthday cards for family and friends in the past only to see the birthday person open the exact same card I bought! How embarassing. Hallmark cards have doubled in price in the last couple of years. I ordered 2 cards from Personalzation Mall , one with a picture of me and the wife. Not only was it cheaper but PERSONALLY GRATIFING. I received them along with a present and was shocked at how great they are. Im sold! From here on out, Im getting my Ocassion cards here!