In digital printing, an image is sent directly to the printer using digital technology. This eliminates the need for a printing plate, which is used in offset printing. Without the need to create a plate, digital printing has brought about fast turnaround times and production on demand. Instead of having to print large, pre-determined runs, requests can be made for as little as one print. At PersonalizationMall.com, digital printing is a key factor in producing personalized gifts in a timely fashion.