Will last a lifetime! These luggage tage are very high quality! They're much heavier and thicker than I expected them to be. These could last a lifetime, they're so durable. Some reviewers complained about the rubber straps being too long. They are long, but they are extremely usable. I'm going to put a key ring loop through the hole, then attach to the bags. My daughter is going to LOVE these! She's been needing luggage tags for a while. Thanks, Personalization Mall! Another homerun!