It would have been 5, but......they put their website address on the bottom right hand corner of the pad. This makes the pad look like those free business cards, that put their company's name on them. It looks cheap, and takes away from the overall look. If they are going to add their website address, it should be clearly stated in the description and shown on the preview page. Like I said, 5 stars for the concept, but -2 stars for advertising without a warning. I was going to order different items, but I'm affraid they will all have their branding on them. Not good.