Standard has decreased. I have ordered many items from your site over the years and was very surprised by what I received. I had previously ordered a photo blanket a few years back and loved it, the recipient was an adult. This time it was for my baby and the quality is terrible. The blanket I ordered was considered "plush" on your site but felt paper thin, also I did not opt for the cheapest option as I wanted one of good quality. It does not compare to the one I had bought in the past even though they look the same. I was very unhappy and do not even feel like having my baby use it. I am very disappointed with the level of quality and expected better.