Well made. Not super think but good sturdy quality rubber backing! Personalized wording is beautifully done, exactly what I expected. I opted not to purchase the border mat (for me it was only a money issue - I'm broke), but I wish I could have gotten that as well, as it really appears to just "make" the product. However, with that said, I still absolutely loved the personalized mat that I ordered and am thrilled with this product.